2014 EyesOn Design Lifetime Achievement Award Winner Announced

2014 EyesOn Design Lifetime Achievement Award Winner Announced

Peter Schreyer has been selected as the 2014 recipient of the EyesOn Design Lifetime Design Achievement award, given annually by the Detroit Institute of Ophthalmology. Schreyer, the president and chief design officer of the Hyundai Group, oversees design strategy for both the Kia and Hyundai brands. At Kia, Schreyer helped revolutionize the brand's styling and became responsible for the signature "tiger nose grille" which identifies many current models.