January 3, 2014. Detroit, MI - EyesOn Design will present its 2014 Catalyst Award at the North American International Auto Show (NAIAS) to Hartmut Warkuss, the former head of Volkswagen Design.
Warkuss is known for his role in the design of the Bugatti Veyron, the VW Concept (New Beetle) and the Audi TT Concept among others.
The award, given annually to an executive who has empowered great design, will be presented at4:55 p.m. January 14, 2014 in the Cobo Center Atrium during the NAIAS preview days.
It will be given by EyesOn Design 2014 Lifetime Design Achievement Award recipient Peter Schreyer, president and chief design officer of Hyundai, who selected Warkuss at the catalyst for his successful career in automotive design.
Schreyer was an intern at Audi in 1978 when he met Warkuss, who sparked his career.
"He was Chief Designer at Audi at that time ... I learned a lot from him about car design and how to get a feeling for a brand. He knew how to develop talent and many successful designers came out of his era," said Schreyer.
The Catalyst Award is sponsored by Lacks Wheel Trim Systems.
Automotive journalists are invited to attend the EyesOn Design Awards at 4:55 pm on Tuesday, January 14, in the COBO Atrium.
The EyesOn Design Awards mark the closing of the NAIAS press preview days. They are recognized by automotive designers as a validation of their work by their peers, and are covered each year by the automotive, national and international press.
A benefit for the Detroit Institute of Ophthalmology, EyesOn Design is a major source of revenue for the DIO's research, education and support group programs for the visually impaired. The DIO is a division of the Department of Ophthalmology of the non-profit Henry Ford Health System.
Photo courtesy of Volkswagen.